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Aug 17 2008

10 Important Aspects of Successful Affiliate Marketing

Becoming an affiliate marketer sounds easy. Just add a few links to your website and you’ll be on your way toward making thousands of dollars each month, right? While affiliate marketing is a great opportunity, it isn’t as easy as it initially seems and common misconceptions often lead many new affiliate marketers to fail. In order to become a successful affiliate, you need to learn the tricks of the trade and work consistently to generate top results. The following are ten of the most important things every affiliate marketer needs to know in order to do well in this growing industry.

1. Affiliate marketing takes time and effort.

Affiliate novices often mistakenly believe that all they need to do to start earning money is to place a few affiliate links on their website. This is simply not the case. In order to achieve real and lasting results, you need to be willing to work on your affiliate websites and promotions on a daily basis.

2. Understanding your audience is essential.

In order to choose the right affiliate offers, produce the right website content, and effectively market your affiliate offers, you need to have a solid understanding of your target audience. Who are your customers? What are they looking for? By learning all you can about your potential customers and then tailoring your marketing efforts to their needs, you’ll be able to increase your site traffic, generate more link clicks, and sell more products.

3. Choose the right affiliate programs for your audience and your needs.

Give careful consideration to affiliate programs in order to find those that are best for the needs of your website and your audience. Before you join an affiliate program, carefully analyze what the merchant has to offer. Do their products match the needs and interests of your audience? You should also consider the payment model, payout dates, and affiliate tools that each program provides before you decide.

4. Keyword research is crucial.

Once you have chosen the affiliate offers you want to promote, you need to create website content that complements your affiliate links. Simply adding a lot of links to your site without back them up with sufficient content is a recipe for failure. In order to develop content that achieves high search rankings and draws in potential customers, you need to spend some time on keyword research. Utilize tools such as the Overture Keyword Suggestion Tool to discover which search terms your audience is using to find information on the Web.

5. Always measure your results.

In order to determine which elements of your affiliate marketing efforts have been successful, it is important to carefully track and measure your results. Determine which links are generating the most sales as well as which advertising methods are drawing in the most traffic. Use this information to make adjustments to your site and plan for future campaigns.

6. Diversify your marketing tactics.

Don’t put all of your eggs in one basket. Having only one income stream is a dangerous risk, possibly resulting in disaster if the market changes and that revenue source dries up. By having multiple sources of income, you’ll be better equipped to cope with changes that might occur.

7. Genuine consumer advice is more effective than a sales pitch.

Instead of extolling the virtues of every offer you are promoting, focus on providing genuine and balanced reviews. Consumers can sense a weak pitch, so always stay open and honest with your audience. Point out ways the offer might benefit the reader, but don’t be afraid to note potential weaknesses. While it might seem counterproductive, personalized reviews generate far greater conversion rates.

8. Always links to quality products.

Online viewers are granting you a certain amount of trust and credibility once they visit your site. Don’t throw away trustworthiness by linking to low-quality products. A great rule of thumb to follow is to never promote anything that you would never buy yourself. Remember that your affiliate links are a direct reflection on your business, so never promote anything that isn’t up to your high standards.

9. Link to individual products.

Many new affiliates start by simply placing an ad to the main page of an affiliate merchant, expecting viewers to visit the site and buy products. However, this is one of the least effective ways to promote affiliate products. In order to motivate users to make a purchase, you need to provide a link to an actual product.

Think of your affiliate links as something similar to contextual online advertising. Your links should relate to the information on each page. If you have a Web page titled “Top 10 Digital Cameras,” then your affiliate links should be directly to each of the product you mention in the article. By providing links to specific products, online readers will be far more likely to make a purchase.

10. Generate website traffic.

It is next to impossible to truly thrive as an affiliate marketer if you are not generating sufficient website traffic. Because only a small portion of your viewers will click your affiliate links and an even small portion of these users will actually make a purchase, it is essential to draw a lot of traffic to your website. In many cases, the more traffic you generate, the more products you will sell. Great traffic-building ideas include search optimization, blogging, viral marketing and free email newsletters.

Here are a few excellent affiliate programs you can join and get started with. Both of these come with built in tools and marketing aids for affiliates.

Market Health Affiliate Program

MyRXCash Affiliate Program

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Aug 15 2008

Will your website qualify for Best of the Web?

The best of the web service is active, vibrant and going strong. You can have your site evaluated for inclusion in the BOTW and to do it you will have to pay a fee, but if selected your site will be getting some very nice rankings and recognition.

All web sites submitted to BOTW Directory Submit must meet the following minimum criteria:
  • The site must be up and running 24/7;
  • The site must not already appear in the Directory;
  • The site must contain unique content, as determined by a BOTW editor;
  • The site must not contain any parts under construction;
  • The site is not a weblog or “blog.”
  • The site must clearly define its purpose, products, and/or services;
  • All links on the site must work;
  • The site must be in the English language (or have an English version available);
  • The site must support multiple browsers and capabilities;
  • The site must not contain any content, products, services or other information that may be illegal to sell under any applicable law, that may infringe or violate anyone’s rights, or that, BOTW believes, in its sole discretion, is offensive.
Please note that the above listed are the minimum site criteria only, and BOTW editors use additional factors in deciding whether or not to accept your site for inclusion.Visit Best of the Web Today
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Aug 12 2008

Learn how to make money online with affiliate SEO

There are some great resources for learning to do what I do. Affiliate SEO is a very specialized field, and quite often it results in big earnings. More often it results in modest to no earnings. I keep very busy in my field, and new content sites, ads, blogs and other media are necessary every day.

Affiliate SEO is a little like being a commission only sales person. Just one big sale won’t do it. You have to keep the folks coming in the door and keep selling them for any kind of a living to be made. In the world of affiliate SEO, you have to keep producing even though you may have several good producing sites out there. The cycle never ends, and you never know when a page will drop out of search.

Start with good content, excellent presentation and a nice mix of text and graphics. I recommend not too many graphics unless you are producing a product display site with thumbnails. Most people are on cable or DSL, but their attention span is very limited because they are used to a page loading in 2 to 4 seconds.

I love affiliate SEO, and there are some good ebooks I have purchased that have taught me a thing or 3. You don’t have to go and buy them if you don’t want to, but learning in today’s highly competitive online environment is much slower without some help.

Confessions of a Lazy Super Affiliate

Super Affiliate Handbook

Search Engine SEO Secrets

In my opinion the consummate knowledge contained in those 4 ebooks is enough to propel you into the right direction for success. You will benefit from them if you are considering doing what I do.

Another methodology is the join a community of successful affiliate marketers like:

Michael Andrew’s Profit Lance System

The Millionaire League by Brian Wynn

I have never written an ebook so just don’t try to get me to tell all I know, and that is because I still have not made my first million, but do look through all my pages to see the structure I use which really does work to get included within search. Another factor is the age of my domain, which is 11 and a half years. Longevity counts in the architecture of the web. The long tail of content exists forever (theoretically anyway).

I just tried an experiment and opened a free trial Adwords account, but after a week I never saw any results. I know nothing about ppc at all. In a few days I will see the results of the newest pages and ad sites I have created and it will certainly do better than my own ppc folly.

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Aug 11 2008

Make Money by joining the Millionaire League

Join the Millionaire League

The Millionaire League is the only place where you get access to DOZENS of easy and automatic money making systems from every corner of the Internet.

You also get new money making ideas, tips, strategies and techniques added EVERY MONTH! That means NEW ebooks, NEW reports, and NEW videos covering the hottest money making topics! Not to mention 24/7 Email & Video Support and an 60 Day Guarantee!

Just think about how much better your life could be if you didn’t have to worry about money anymore! You could secure your financial future and live a life of total freedom! Okay now stop day dreaming and join The Millionaire League right now before the special limited one time price of $47 expires!

Make sure you check what my fellow members have said about The Millionaire League - visit the Testimonials. Also, have a read of my Blog which has my weekly rant about all things relating to making money online. And don’t forget to visit my FAQ section where all your burning questions and concerns are directly answered.

Read more here and consider joining the Millionaire League

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Aug 06 2008

Hair loss affiliate program offers excellent commissions for affiliate marketers

Join the number one rated Hair Loss Treatment Affiliate Program at MarketHealth.com. If you are looking for the highest paying hair regrowth affiliate program for men and women on the net then you have come to the right place.

Provillus Hair Loss Treatment is the leading hair regrowth treatment for men and women. The Provillus® Hair Regrowth Solution contains the only FDA-approved topical ingredient clinically proven to re grow hair. The Provillus hair loss solution contains a combination of a liquid and capsule product, which re grows hair or your money back.

Earn 50% of the sale price plus 50% of all recurring income from that customer for life!

Market Health allows you to market and promote the worlds leading health and beauty products on the net. We offer the highest paying affiliate program and the best tracking software available anywhere! Look no further.

Generate extra income on your Website by using your advertising space and promoting the world’s leading male enhancement products. Your success is our goal! We help you every step of the way by providing you with the highest converting hair loss treatment sites and state of the art marketing material for your traffic.

You can make use of real time statistics and post back reporting to help you keep track of your success. As a hair loss treatment affiliate you can customize your own store on your own domain and use it to advertise hair regrowth products, or you can link to one of our sites and we will provide customized exits to ease the site transition for your customers.

Do you already generate 10 or more sales a day for another affiliate program? We offer incentives for super affiliates, including negotiable special commissions and payout structure. To ensure our Affiliate’s success we have created a Campaign Management System to keep track of their advertising efforts, as well as a highly responsive Webmaster Support Team.

Click Here http://www.markethealth.com and sign up today!

Carnival of Money Blog

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Aug 03 2008

Hair Loss Affiliate Program offers great compensation

Join the number one rated Hair Loss Treatment Affiliate Program at MarketHealth.com. If you are looking for the highest paying hair regrowth affiliate program for men and women on the net then you have come to the right place.

Provillus Hair Loss Treatment is the leading hair regrowth treatment for men and women. The Provillus® Hair Regrowth Solution contains the only FDA-approved topical ingredient clinically proven to re grow hair. The Provillus hair loss solution contains a combination of a liquid and capsule product, which re grows hair or your money back.

Earn 50% of the sale price plus 50% of all recurring income from that customer for life!

Market Health allows you to market and promote the worlds leading health and beauty products on the net. We offer the highest paying affiliate program and the best tracking software available anywhere! Look no further.

Generate extra income on your Website by using your advertising space and promoting the world’s leading male enhancement products. Your success is our goal! We help you every step of the way by providing you with the highest converting hair loss treatment sites and state of the art marketing material for your traffic.

You can make use of real time statistics and post back reporting to help you keep track of your success. As a hair loss treatment affiliate you can customize your own store on your own domain and use it to advertise hair regrowth products, or you can link to one of our sites and we will provide customized exits to ease the site transition for your customers.

Do you already generate 10 or more sales a day for another affiliate program? We offer incentives for super affiliates, including negotiable special commissions and payout structure. To ensure our Affiliate’s success we have created a Campaign Management System to keep track of their advertising efforts, as well as a highly responsive Webmaster Support Team.

Click Here http://www.markethealth.com and sign up today!

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Jul 26 2008

10 Super Affiliate Tips for Success

Contrary to popular belief, Super affiliates don’t really DO things differently than affiliate underachievers. Super affiliates promote the same products. They use the same SEO techniques. They have the same headaches. And they work just as hard.

But Super affiliates THINK differently. Their minds and attitudes go far beyond the commission check. For them, affiliate marketing is not just a business. It’s a CAREER. And that professional mindset makes a huge difference in how and when they take action in the marketplace. So ask yourself, “Could I learn to think this way?”

#1 – Super affiliates think creatively.

You know what you’ll get if you do what everyone else does? You’ll get what they get… only you’ll be splitting it with them, and all their imitators.

In today’s Internet marketplace, you need to be a leader, not a follower. So Super affiliates don’t follow the crowd. They sell TO the crowd. They take the most successful marketing techniques, apply them to selling the most popular products… and then add a unique spin.

It could be as simple as offering one unusual, but highly valuable bonus. It could be as sensible as using low-cost offline marketing, while everyone else is breaking the bank on expensive PPC. It could be as innovative as dumping the sales letter, and substituting a quiz or contest. But Super affiliates always, always, ALWAYS look for ways to be alittle more creative than their competitors.

#2 – Super affiliates learn the hard stuff.

Less than 10% of people who start their own business are successful. Why? Most fail because they lack direct sales experience, don’t bother with a marketing and business plan, or get into debt promoting products that don’t have a market. In other words, they flunk when they get tested on the really tough aspects of business.

Super affiliates are different. They learn how to do all the “hard’ things other people shy away from. They learn about selling and they get good at it. They set goals, make daily and weekly plans, and measure their progress. They don’t waste time creating huge content sites unless they have hard evidence that those sites will eventually bring them BUYERS (not just browsers or researchers).

And most of all, they keep their eye on PROFITABILITY. Not just traffic, not just visitors. Super affiliates look for a return on their investment of time and effort, as well as money.

#3 – Super affiliates follow up.

Most affiliates can attract prospects. A few can convert prospects into customers. But only Super affiliates turn existing customers into repeat customers.

Super affiliates know that the person who has already bought from you is the most willing prospect for your backend products, upsells, and cross-sells. These current customers are also the cheapest to sell to. So Super affiliates are always thinking of the lifetime value of a customer… and always offering them the best value and deals.

#4 – Super affiliates give before receiving.

Super affiliates invest time and money giving something of REAL value. Before they ask for the sale… and before they seal a JV. Maybe they give away useful content. Maybe they offer a valuable resource. Maybe they offer to put in some sweat equity for a piece of the action. Maybe they offer customers a chance to win something… or a smile.

But no matter WHAT they give, Super affiliates do business in a spirit of openness. It’s not about beating the other guy. It’s about networking and making alliances. It’s about viewing the Internet marketplace as one great big “small town.” It’s about saying “let’s talk.” And it’s about putting something – money, effort, or reputation – on the table BEFORE making demands.

#5 – Super affiliates know how to receive.

Giving is the best first step – but it’s only the beginning. Once they’ve hammered out a deal or given something of value, Super affiliates also know how to take what they rightfully deserve.

That means they don’t just pre-sell… they ASK prospects for the sale. They’re not afraid to capitalize on a good deal. They LIKE profits and don’t apologize for being successful. And if they’re working on a JV, they state their expectations clearly, forthrightly, without a lot of fuss… and don’t de-value their list or reputation with cheesy offers.

Yes, the best Super affiliates receive their just rewards graciously, without throwing their egos around. And they not only say thank you. They look for ways to turn a “thank you” into an opportunity to generate more customer loyalty and more sales down the line.

#6 – Super affiliates think strategically.

Affiliate marketing isn’t a game of chance. It’s a profession. Super affiliates are just as savvy about their industry, and just as uninvolved, as other expert professionals.

Which means Super affiliates spend quality time thinking, planning, preparing, and evaluating. They analyze their sites, products, and sales. They try to understand WHY one technique works and another doesn’t. They think about trends and ponder the mentality of their customers.

Bottom line is, Super affiliates LOVE their work.

#7 – Super affiliates test and analyze.

Profit, profit, profit… super affiliates are hard-headed about profits! They split-test carefully. They think about WHY one ad pulls better than another… and they try to duplicate the results. They analyze their traffic, stats, and user purchase patterns. They’re fanatics about knowing their visitor to sales ratio on a daily basis. And they’re obsessed with ROI.

If you want to say goodbye to the ranks of affiliate underachievers, learn to love the numbers like the Super affiliates do.

#8 – Super affiliates know when to go for volume over commission.

Here’s a very well-kept secret of some Super affiliates: you can earn a fantastic income from cheap untargeted traffic. Believe it or not, not every Super affiliates is brilliant at creating content or opt-in marketing. Some just concentrate on traffic — more and bigger traffic — and make money off of sheer volume sales and contextual advertising.

Here’s the basic formula, oversimplified of course: Let’s say that on a given web site you get 1000 unique visitors per day, or 30,000 visitors per month. If your average monthly profit from that site is $1500, then each visitor is worth 5 cents ($1500 divided by 30,000 visitors).

So in this example, if you spend 5 cents to attract a visitor, all you can do is break even. But if you can spend a lot less to get a visitor — say only 2 cents — you’ve got the potential to make some terrific profits on cheap traffic! Sure, it’s not going to be tightly niched traffic. But it’s also the kind of traffic that fits well with products that have mass-market mass-appeal, or even commodity products.

#9 – Super affiliates work a plan.

Successful affiliates have a simple business model: they replicate their success. Once they find something that works, they tweak it slightly, test, evaluate, and repeat. Some of the most profitable affiliate empires follow this simple, repetitive pattern. Consistent effort tends to yield consistent results, especially online, where certain types of marketing (like SEO) take time.

And more importantly, Super affiliates follow a schedule. So much activity per month, so many promotions, so many sales. When they fall short of their goals, they figure out why. If they can’t, they cut their losses and try again.

Working a plan all boils down to discipline. Organization, tracking, and daily project management are a way of life for Super affiliates.

#10 – Super affiliates never quit.

They may ruthlessly dump under-performing products. They may cut their losses if the profits don’t flow. But Super affiliates don’t give up. They assume that they’re going to have some bumps and hard times. They look at setbacks as essential learning experiences that, in the end, help them build a stronger business.

Want to see the website of a Super Affiliate?

Jeremy Palmer - Quit Your Day Job

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Jul 25 2008

Top Performing Acne Treatment Affiliate Program

Published by affiliate under Uncategorized Edit This

Make Money as an Acnezine Affiliate


Want to market the world’s leading Acne Affiliate Program and earn 50% per sale? The Acnezine Solution is a revolutionary acne skin care system formulated to treat acne from the inside-out. The Acnezine Solution is not just another topical acne treatment product. It is an entire skin care management system that finds the source of your acne and not only heals the blemishes you have, but also treats future outbreaks that you don’t even see yet! Most acne products available today only treat blemishes that you already have, without helping your skin prevent more from forming. This can lead to frustrating and costly efforts such as prescription products or even surgeries to get the results you need.

MarketHealth.com offers the highest payouts making you up to $100 per sale, an incredible 50% on revenue, an additional 5% for any Webmaster you refer to us, plus an unheard of 50% on all reorders; when a sale comes in with your affiliate code the customer now belongs to you in our database.

How do we do it? We offer the highest converting sites with the best tracking software, coupled with state of the art marketing material to maximize traffic revenue. You’ll always have the ability to fully customize one of our 50 great sites or promote your own store on your domain. Want to keep your affiliate program as simple as possible? Just link to our site and you can choose customized exits, so you never lose traffic.

Commission checks are promptly sent twice a month on the 1st and 16th with no minimums, and unlike most affiliate programs, we track sales and commissions on all phone and mail orders. We take nothing from your commission for returns; with other programs, these sales would NOT be generating a commission at all! You will also receive 50% payout on all reorders, and for our Super-Affiliates who send in 5 or more sales a day, we are happy to negotiate a special commission and payout structure. Our Affiliate program API provides real time stats and post back reporting, branded websites on your domain and marketing materials for your affiliates. Numerous templates for each site will help you establish the best selling products with the highest converting sites.

Click Here - - > Market Health  and make money offerint the top acne product online!

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Jul 23 2008

Why You Should Focus On Organic Search Results Rather Than PPC Advertising

Published by affiliate under Uncategorized Edit This

There is a simple answer to why you should concentrate on organic search results rather than PPC advertising: it’s cheaper. With PPC, you pay to play. As such, it’s a good way for new businesses to get a foothold in search engine rankings. Ideally, though, you won’t have to do this forever and you’ll have a top ten ranking without ever having to pay for it. That’s the dream of every site owner. I personally have many such sites in my web inventory.

You should try to make the dream a reality. One of the problems with PPC advertising is that it becomes a kind of crutch. Overnight you can get a top ten search result for a search—a great result with relatively little work, just cost. What happens is that site owners rely too heavily on PPC campaigns and don’t focus enough energy on organic search results. Imagine if your business was in the top ten of both the sponsored and standard search results: you’ll have twice the visibility.

If you have a high ranking via organic search results two things have happened: you have a number of backlinks to your site and your site has been optimized via content for that search phrase. Other things affect search engine rankings, but these are the two basic ones. The second issue is supremely important because it means you are providing a content-rich site for new web surfers. Content is not just a way to rank high in the search engines but a way to create an impressive site that will inspire repeat visitors. The results are two-fold.

There are some other very important issues at stake. In Google, for one, organic search results are much larger and more immediate than sponsored results, which are off to the side. Web surfers very often look to organic search results first. The quality of sites using sponsored results is also waning, almost to the point that these sites seem like spam. The longer this continues, the more people will click on organic results before sponsored results.

In the early going, web surfers were not savvy enough to realize that sponsored results were a PPC marketing effort. This is less true today. The thinking is that if a site lands in the top ten without having to pay for it, they must be the best resource on the topic. Finally, another issue is that pay-per-click bidding costs are on the rise. It makes just as much sense to hire a content-writing firm to create pages of new content for the site, and optimize that content for search engines, as it does to invest in PPC.

Organic Real Estate as opposed to PPC

When it comes to real estate, people usually shout out the mantra: location, location, location. When it comes to web real estate, you could say the same thing: location, location, location in search engines. Organic real estate on the web refers to the positioning your website has on the web landscape. A solid organic real estate design and SEO strategy will make a website as necessary a destination as the corner market. In short, organic real estate keeps a website from languishing unseen in cyberspace.So how does Organic Real Estate work? What makes Organic Real estate, well, organic? The main feature of Organic Real Estate is quality, informative content. This is what sets quality SEO plans apart from those that are merely trying to trick search engine spiders. Content should be natural, not written as if composed by a machine. Natural, well-written web content will increase page rank at a faster rate than content that is written only with keywords in mind.

This is especially important for web entrepreneurs who run affiliate sites. Web surfers are getting savvy to the fact that many affiliate sites are just a dummy site set-up to “hopefully” bring in some sales. Experienced affiliate marketers know that you can make a site that is as competitive, and useful, as the affiliate’s host site. The more quality content there is on your site, the better an affiliate site can separate itself from the crowded web marketplace.

But Organic Real Estate is about a lot more than content—and this is where a lot of SEO plans fall short. In addition to providing content, a site owner must determine a target audience. In one way, content and target audience go hand in hand. You have to figure out target audience and tailor content accordingly. In addition, you may have a different target audience for different products or services offered on your site. Content and keyword targeting must be tailored to each potential type of client and customer.

Without these strategies, what will you have: a site that looks more like a link-factory than a trusted resource in a particular industry. In the past, people stressed the need for quality web design. While this is no doubt important, it is now much easier for amateur’s to design a high-quality looking site. It is far less easy for site owners to provide fresh and useful content. You’ll find a bevy of nice-looking sites with little or nothing to offer in terms of content. In Web 2.0, content is what separates the great from the mediocre, and the organic from the artificial.

Most excellent content sites are not top design examples. In fact, if you can design a simple site to answer the query made by the searcher, the chances are that a sale will result in about every 50 visits to that page. This is a good average, and some affiliates can actually convert at an even higher ratio. Make content and product information your focus, and use simple yet professional presentations. No need to have fancy if the content is effective. Make more money by having the answer to specific queries.

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Jul 17 2008

Ten landing page tips to turn visitors into customers

Published by affiliate under Uncategorized Edit This

1. Tell them why they should buy from your affiliate links

Clarity of your value proposition is the most important factor in determining

whether a customer buys from you or not. Ask yourself the question: “Why should

the customer buy from this link?”

2. Keep Them with you

Protect your landing pages from the #1 threat to conversions: site flow

disruption. After identifying a unique and compelling Value Proposition, you

must ensure that you express it throughout your sales process in a clear,

consistent and compelling way. Eliminate site flow disruption to help maximize

conversions.

3. Don’t try to say too much

Don’t clutter your landing page with unnecessary details. Instead:

• Clearly state your key message using as few words as possible

• Use summary descriptions, sub-headings, bulleted lists and short paragraphs

• Adopt a standard one-column format for easy reading.

4. Make it simple

Improve the user experience with a site that is easy to navigate. A simple page

layout that employs a clean visual and straightforward design is best. Here’s

how:

• Design your site with a clear hierarchy with color and contrast for easily

legible text

• Use meaningful and high-quality graphics (don’t clutter with too many)

• Use breadcrumbs to let visitors know where they are on your site

• Employ a clickable logo that takes the visitor to your homepage

• Use color to distinguish between visited and unvisited links.

Just as important, make sure you don’t:

• Employ horizontal scrolling

• Direct links to new browser windows

• Have flash-based content unless required.

5. Call them to action

Focus on one primary action per screen (don’t stuff too many products onto one

screen). Make the call-to-action button clearly visible without having to

scroll; don’t bury it under pages of information. Consider using tabs or a

pop-up box to consolidate information.

6. Get specific

Provide product details and a large product image while displaying

incentives—such as warranty information—high on the page and close to the

product. Don’t discourage visitors by requiring registration to your site.

7. Flaunt what you’ve got

What differentiates you from your competitors? If you’ve got it, flaunt it!

8. Search yourself

Make your site easy to navigate by helping potential customers find what they

are looking for as quickly and easily as possible. A search feature box should

be simple and visible with a type-in field, not a link. To help increase

conversions, make sure your search results link to product pages.

9. Rally the believers

Credibility is a true testament: people don’t buy from websites, people buy from

people. Thus, testimonials from devout customers—persuades the unbelieving.

10. Let them make the choice

“Why should I buy this specific product?” Almost every e-tailer forgets about

this, but it’s the question that’s key to Mr. or Ms. Customer’s mind. Prove to

him or her why they should buy this over the competitive product by offering

reviews, ratings and comparisons.

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